Customer Insights Specialist Role Overview
Welcome to the Customer Insights Specialist Role page. You can use this role template
as is or customize it to fit your needs and environment.
- Category: Retail > Marketing, Promotions, and Ecommerce
Summary
The Customer Insights Specialist is responsible for gathering, analyzing, and interpreting data related to customer behavior, preferences, and market trends. This role delivers actionable insights that inform business strategy, marketing initiatives, product development, and customer experience improvements.
Responsibilities
- Design and implement quantitative and qualitative research studies (e.g., surveys, interviews, focus groups).
- Collect, analyze, and interpret customer data using various statistical and analytic techniques.
- Generate reports and presentations to communicate insights and recommendations to stakeholders.
- Collaborate with cross-functional teams to identify business needs and develop research plans.
- Monitor industry trends, competitors, and customer feedback to continuously refine understanding.
- Manage relationships with external research vendors and coordinate third-party studies as required.
- Maintain and ensure the integrity and quality of research data.
- Translate customer feedback into actionable strategies for marketing, product, and customer experience teams.
- Utilize advanced data visualization tools to present findings.
Qualifications and Requirements
- Bachelor’s degree in Marketing, Business, Market Research, Psychology, Statistics, or a related field (Master’s preferred),
- 2+ years of experience in customer insights, market research, business analytics, or a related field,
- Proficiency with survey platforms (e.g., Qualtrics or SurveyMonkey), data analysis tools (e.g., Excel, SPSS, SAS, R), and data visualization tools (e.g., Tableau, Power BI),
- Strong analytical, problem-solving, and critical thinking skills,
- Excellent communication and presentation skills,
- Familiarity with CRM, customer feedback platforms, and web analytics tools,
- Ability to manage multiple projects and meet deadlines,
- Experience with both qualitative and quantitative research methods.
Tech Experts
StackFactor Team
We pride ourselves on utilizing a team of seasoned experts who diligently curate roles, skills, and learning paths by harnessing the power of artificial intelligence and conducting extensive research. Our cutting-edge approach ensures that we not only identify the most relevant opportunities for growth and development but also tailor them to the unique needs and aspirations of each individual. This synergy between human expertise and advanced technology allows us to deliver an exceptional, personalized experience that empowers everybody to thrive in their professional journeys.