At the fundamental awareness level, individuals are expected to recognize and understand basic concepts and features of Qualtrics. They can navigate the interface, identify different question types, and create simple surveys. Their focus is on familiarizing themselves with the platform's basic functionalities without delving into complex features.

Novices can utilize survey templates and apply basic logic to questions. They are capable of customizing survey themes and distributing surveys using straightforward methods. At this stage, they begin to collect and view response data, gaining confidence in handling more than just the basics.

Intermediate users implement advanced survey logic, integrate external data sources, and analyze data using Qualtrics tools. They are adept at exporting data for further analysis and can manage more complex survey designs. Their proficiency allows them to handle a wider range of tasks independently.

Advanced users design complex surveys with multiple distribution channels and utilize the Qualtrics API for custom integrations. They conduct advanced statistical analyses and automate workflows. Their expertise enables them to optimize survey processes and contribute significantly to strategic decision-making.

Experts develop custom solutions using Qualtrics scripting, optimize survey designs for high response rates, and lead training sessions. They consult on best practices for enterprise-level deployments, demonstrating a deep understanding of the platform's capabilities and its strategic applications in market research.