At the fundamental awareness level, individuals are expected to have a basic understanding of Google Analytics, including navigating the interface and recognizing key metrics. They can set up an account and differentiate between users, sessions, and pageviews, laying the groundwork for further learning.

Novices can create and interpret basic reports, set up goals for conversion tracking, and apply simple filters. They begin to use real-time reports to monitor user activity, gaining a foundational ability to analyze data and understand its implications for digital analytics.

Intermediate users implement event tracking, create custom dashboards, and analyze traffic sources. They effectively use segments to dissect data, providing deeper insights into user behavior and acquisition channels, which supports more informed decision-making in e-commerce management.

Advanced practitioners manage complex e-commerce tracking, cross-domain tracking, and utilize attribution models. They integrate Google Analytics with Google Ads, enhancing their ability to derive actionable insights and optimize marketing strategies based on comprehensive data analysis.

Experts customize data collection with Google Tag Manager, develop measurement plans, and conduct advanced analyses using the API. They leverage in-depth insights to optimize website performance, demonstrating a mastery of Google Analytics that supports strategic decision-making and business growth.