Individuals at this level are familiar with the basic concepts and navigation of Shopify. They can create an account, set up a simple store, select themes, add products, and configure basic payment settings. Their understanding is limited to fundamental tasks and they require guidance for more complex operations.

Novices can customize themes, manage inventory, set up shipping options, and implement basic SEO strategies. They can utilize Shopify's analytics for reporting and handle straightforward tasks independently, but still need support for advanced features and problem-solving.

Intermediate users can integrate third-party apps, manage promotions, and set up Shopify POS. They are capable of implementing advanced SEO strategies and optimizing the checkout process. They work independently on most tasks and begin to understand the broader implications of their actions on the platform.

Advanced users develop custom themes using Liquid, optimize store performance, and manage multi-channel sales. They automate workflows and implement advanced analytics. They have a deep understanding of Shopify's capabilities and can troubleshoot complex issues with minimal assistance.

Experts design custom apps, conduct A/B testing, and develop global e-commerce strategies using Shopify Plus. They integrate Shopify with enterprise systems and lead large-scale migration projects. Their strategic vision and technical expertise enable them to drive significant business growth through innovative solutions.